Privacy Policy

This Privacy Policy explains how Everestway (“we,” “us,” “our”) collects, uses, discloses, and protects information about you when you visit our website or interact with our services. This policy applies to all users of our website and complies with applicable privacy laws including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), and Utah Consumer Privacy Act (UCPA).

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

Information You Provide Directly

We collect information that you voluntarily provide to us when you:

• Contact Us: Name, email address, phone number, and message content when you submit inquiries through our contact form
• Subscribe to Communications: Email address when you sign up for our newsletter or product updates
• Create an Account: Username, password, shipping address, and billing information if you register for an account
• Participate in Surveys: Responses and feedback you provide about our wheelchair cushions and services

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing behavior:

• Device Information: IP address, browser type and version, operating system, device type, screen resolution
• Usage Information: Pages visited, time spent on pages, links clicked, referral source, search terms used
• Location Information: General geographic location based on IP address (country, state, city)
• Cookie Data: Information collected through cookies and similar tracking technologies (see Section 3)

Information from Third Parties

We may receive information about you from third-party sources:

• Amazon Associates: Purchase and referral data when you click our affiliate links and make purchases
• Analytics Providers: Aggregated usage statistics and demographic information from Google Analytics
• Social Media Platforms: Public profile information if you interact with our social media accounts
• Payment Processors: Transaction verification and fraud prevention data

2. How We Use Your Information

Everestway uses the collected information for the following purposes:

Website Operation and Improvement

• Provide, maintain, and improve our website functionality
• Process and respond to your inquiries and customer service requests
• Troubleshoot technical issues and optimize website performance
• Conduct research and analysis to enhance user experience

Communication and Marketing

• Send you newsletters, product updates, and promotional materials (with your consent)
• Notify you about changes to our wheelchair cushion products or website
• Respond to your comments, questions, and support requests
• Conduct surveys and gather feedback about our products and services

Analytics and Business Operations

• Analyze website traffic patterns and user behavior
• Measure the effectiveness of our marketing campaigns
• Generate statistical reports and business insights
• Monitor and analyze trends in wheelchair cushion preferences

Legal Compliance and Security

• Comply with applicable laws, regulations, and legal processes
• Protect against fraud, unauthorized access, and security threats
• Enforce our Terms and Conditions and other policies
• Respond to government requests and legal obligations

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and collect information about how you use our website.

Types of Cookies We Use

Essential Cookies: Necessary for basic website functionality, including:

• Session management and user authentication
• Security features and fraud prevention
• Load balancing and website performance

Analytics Cookies: Help us understand how visitors interact with our website:

• Google Analytics: Tracks page views, session duration, bounce rates, and user demographics
• Collects aggregated data about wheelchair cushion product interest
• Measures traffic sources and conversion rates

Advertising and Affiliate Cookies: Support our business operations:

• Amazon Associates tracking: Records referrals from our affiliate links
• Attribution cookies: Track which marketing channels drive traffic
• Conversion tracking: Measure effectiveness of promotional campaigns

Managing Your Cookie Preferences

You can control cookies through your browser settings:

• Chrome: Settings → Privacy and Security → Cookies and Other Site Data
• Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and Site Permissions

Please note that disabling cookies may limit your ability to use certain features of our website.

4. How We Share Your Information

Everestway does not sell your personal information. We may share your information with third parties in the following circumstances:

Service Providers

We work with trusted third-party companies that help us operate our website:

• Web Hosting: Servers and infrastructure providers that store our website data
• Email Services: Platforms that deliver our newsletters and communications
• Analytics Tools: Google Analytics and similar services that analyze website traffic
• Payment Processors: Secure payment gateways if we process transactions

Affiliate Partners

We participate in the Amazon Associates Program:

• When you click our affiliate links, Amazon receives information about the referral
• Amazon may track your browsing and purchase behavior on their platform
• We receive aggregate reporting about purchases made through our links
• We do not receive your personal Amazon account information

Legal Requirements

We may disclose your information if required by law or to:

• Comply with legal obligations, court orders, or government requests
• Protect the rights, property, or safety of Everestway, our users, or the public
• Enforce our Terms and Conditions or investigate potential violations
• Prevent fraud, security breaches, or illegal activities

Business Transfers

If Everestway is involved in a merger, acquisition, or sale of assets:

• Your information may be transferred to the acquiring entity
• We will notify you via email or prominent website notice before your information becomes subject to a different privacy policy
• You will have the opportunity to delete your account before the transfer

5. Data Security

Everestway implements industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

Security Measures We Employ

• SSL/TLS Encryption: All data transmitted between your browser and our servers is encrypted using Secure Socket Layer (SSL) or Transport Layer Security (TLS) protocols
• Secure Servers: Our website is hosted on secure servers with firewall protection and intrusion detection systems
• Access Controls: Limited employee access to personal data based on job responsibilities and need-to-know basis
• Regular Updates: Software and security patches applied promptly to address vulnerabilities
• Data Backup: Regular backups stored securely to prevent data loss
• Monitoring: Continuous monitoring for suspicious activity and potential security breaches

Your Role in Security

While we implement robust security measures, no method of transmission over the internet is 100% secure. We recommend you:

• Use strong, unique passwords for your account
• Keep your login credentials confidential
• Log out after using shared or public computers
• Report any suspicious activity to us immediately

If we become aware of a data breach that compromises your personal information, we will notify you within the timeframe required by applicable law and provide information about steps you can take to protect yourself.

6. Your Privacy Rights

Depending on your location, you have specific rights regarding your personal information. Everestway respects these rights and provides mechanisms to exercise them.

Rights for All Users

• Right to Access: Request a copy of the personal information we hold about you
• Right to Correction: Request correction of inaccurate or incomplete information
• Right to Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Right to Opt-Out: Unsubscribe from marketing emails and newsletters
• Right to Restrict Processing: Limit how we use your information in certain circumstances

GDPR Rights (European Union Residents)

If you are located in the European Union, you have additional rights under the General Data Protection Regulation:

• Right to Data Portability: Receive your personal data in a structured, machine-readable format and transfer it to another controller
• Right to Object: Object to processing of your personal data based on legitimate interests or for direct marketing purposes
• Right to Withdraw Consent: Withdraw consent for data processing at any time (without affecting lawfulness of previous processing)
• Right to Lodge a Complaint: File a complaint with your local data protection authority if you believe we have violated GDPR
• Automated Decision-Making: Right not to be subject to decisions based solely on automated processing that produce legal or significant effects

CCPA/CPRA Rights (California Residents)

If you are a California resident, the California Consumer Privacy Act and California Privacy Rights Act provide you with specific rights:

• Right to Know: Request disclosure of categories and specific pieces of personal information we collect, use, disclose, and sell
• Right to Know About Sales/Sharing: Request information about whether we sell or share your personal information and to whom
• Right to Opt-Out of Sale/Sharing: Opt-out of the sale or sharing of your personal information (note: we do not sell personal information)
• Right to Delete: Request deletion of personal information we collected from you
• Right to Correct: Request correction of inaccurate personal information
• Right to Limit Use of Sensitive Personal Information: Direct us to limit use and disclosure of sensitive personal information
• Right to Non-Discrimination: Exercise your privacy rights without receiving discriminatory treatment

State Privacy Rights (Virginia, Colorado, Connecticut, Utah Residents)

Residents of Virginia, Colorado, Connecticut, and Utah have similar privacy rights:

• Access personal data we process about you
• Correct inaccuracies in your personal data
• Delete personal data you provided to us
• Obtain a copy of your personal data in a portable format
• Opt-out of targeted advertising, sale of personal data, and profiling

How to Exercise Your Privacy Rights

To exercise any of these rights, you can:

• Email us: privacy@everestway.com with your specific request
• Contact form: Submit a privacy request through our website contact page
• Mail us: Send written requests to our headquarters (address below)

Response Timeline: We will respond to your request within 30-45 days (depending on applicable law). For complex requests, we may extend the response period and will notify you of the extension.

Verification: To protect your privacy, we will verify your identity before processing rights requests. We may ask you to provide additional information to confirm you are the person about whom we collected data.

Authorized Agents: You may designate an authorized agent to make requests on your behalf. The agent must provide proof of authorization, and we may require you to verify your identity directly with us.

7. Children’s Privacy

Everestway’s website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us immediately at privacy@everestway.com. We will take steps to delete such information from our systems promptly.

Our compliance with the Children’s Online Privacy Protection Act (COPPA) includes:

• No active collection of data from users under 13
• No marketing or advertising directed at children
• Immediate deletion of inadvertently collected children’s data upon notification
• Parental verification procedures for any suspected under-age accounts

8. Third-Party Websites and Links

Our website contains links to third-party websites, including Amazon.com and other external resources. This Privacy Policy applies only to our website.

Amazon and Affiliate Links

When you click on Amazon product links on our website:

• You will be redirected to Amazon.com, which has its own privacy policy
• Amazon will collect information about your browsing and purchases on their platform
• We receive limited affiliate reporting data (aggregated sales information, not personal details)
• Amazon’s use of your information is governed by their privacy policy, not ours

Other External Links

We may link to:

• Medical resources and accessibility organizations
• Product manufacturers and suppliers
• Industry publications and research studies
• Social media platforms

We are not responsible for the privacy practices or content of these third-party websites. We encourage you to review the privacy policies of any external sites you visit.

9. Data Retention

Everestway retains your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Criteria

• Account Information: Retained while your account is active and for 3 years after account closure (for customer service and fraud prevention)
• Contact Form Inquiries: Retained for 2 years after your last interaction with us
• Newsletter Subscriptions: Retained until you unsubscribe, then removed within 30 days
• Analytics Data: Aggregated data retained indefinitely; individual user data retained for 26 months (Google Analytics default)
• Transaction Records: Retained for 7 years to comply with tax and financial regulations
• Legal Documents: Retained as required by applicable law (varies by jurisdiction)

Secure Deletion

When we delete your personal information:

• Data is removed from active databases and backup systems
• Residual copies in backup archives are deleted during routine purge cycles
• Physical and electronic storage media containing data may be destroyed
• Aggregated or anonymized data may be retained for statistical purposes

10. International Data Transfers

Everestway is based in the United States. If you access our website from outside the United States, your information may be transferred to, stored, and processed in the United States.

Data Protection Standards

We implement appropriate safeguards for international data transfers:

• Standard Contractual Clauses (SCCs) approved by the European Commission for EU data transfers
• Adequacy determinations recognized by relevant data protection authorities
• Compliance with Privacy Shield principles (where applicable)
• Security measures equivalent to those required in your jurisdiction

By using our website, you consent to the transfer of your information to the United States and other countries that may have different data protection laws than your country of residence.

11. Email Communications and Unsubscribe

If you subscribe to our newsletter or provide your email address for product updates, we will send you communications about Everestway wheelchair cushions, new products, and related content.

Types of Emails We Send

• Product announcements and new wheelchair cushion releases
• Educational content about pressure relief and seating comfort
• Special offers and promotional campaigns
• Company news and updates
• Customer service responses to your inquiries

How to Unsubscribe

You can opt-out of marketing emails at any time:

• Unsubscribe Link: Click the “Unsubscribe” link at the bottom of any marketing email
• Email Us: Send an unsubscribe request to newsletter@everestway.com
• Account Settings: Update your email preferences in your account dashboard

After unsubscribing, you will be removed from our marketing list within 10 business days. You may still receive transactional emails related to your account, orders, or customer service inquiries.

12. Do Not Track Signals

Some web browsers have a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activities tracked.

Currently, there is no universal standard for how websites should respond to DNT signals. Our website does not respond to DNT browser signals at this time. However, you can control tracking through:

• Browser cookie settings (see Section 3)
• Opting out of Google Analytics tracking
• Using browser privacy extensions or ad blockers
• Exercising your privacy rights (see Section 6)

We will update this policy if industry standards for DNT compliance are established.

13. Changes to This Privacy Policy

Everestway reserves the right to update this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or business operations.

How We Notify You of Changes

• Material Changes: We will send email notification to registered users and display a prominent notice on our website homepage
• Minor Changes: We will update the “Last Updated” date at the top of this policy
• Significant Changes: For substantial changes affecting your rights, we may require you to re-consent to the updated policy

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

Everestway engineers medical-grade wheelchair cushions using precision foam technology and rigorous testing protocols. Every cushion delivers clinically-proven pressure relief through multi-layer construction, genuine replacement parts, and American craftsmanship standards that prioritize user comfort and long-term durability.